Cultivating a Digital Culture for Effective Patient Engagement

Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, to include detailed guidance on website form and functionalities.

Healthcare provider organizations can use its website to establish, encourage, and facilitate digital health norms for its care consumers in an effort to advance its patient engagement and connect health initiatives. The challenge for many organizations in realizing these ends is that patient engagement/connected health initiates are frequently developed and managed separate from the organization’s digital marketing efforts. This book recognizes this disconnect and advocates for a reimaging of healthcare provider organization websites based on strategic framework involving the following four domains: 1) orienting; 2) enlightening; 3) aligning; 4) personalizing.