Creativity

Creativity is about unleashing the potential of your mind to conceive new ideas. It is characterised by your ability to perceive the world in a different way and to make connections between seemingly unrelated phenomena so you can generate better outcomes. This bite-sized book has been designed to give you a useful overview of creativity and will help you to achieve the following: define what it means to be creative; understand the benefits of creativity; develop the confidence to generate new idea; use creativity to solve problems.