Corporate Strategy

This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. Corporate Strategy presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:            Corporate ambition and capabilities            Corporate portfolio analysis            Corporate growth and portfolio strategy            Managing and transforming the corporate profile            Corporate parenting strategy and organization            Corporate financial strategy            Corporate strategy processThe book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.