Corporate Social Responsibility - The Indian Corporate Perspective

This book analyzes the interrelation among the attitude towards corporate social responsibility, socially responsible behavior and their overall effectiveness of implementation keeping in mind that a positive attitude of the executive may definitely tend to a good socially responsible behavior and the both result in achievement of the firm's success effectively. This book presents a better understanding concerning the attitude of the executives towards corporate social responsibility in Indian industry. Further, the socially responsible behavior and its influence on the overall effectiveness are also studied.