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    Corporate Social Responsibility, Sustainability and Public Relations

    Corporate Social Responsibility, Sustainability and Public Relations

    - Negotiating Multiple Complex Challenges

    Af
    Bog E-bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

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    Detaljer
    • SprogEngelsk
    • Sidetal198
    • Udgivelsesdato13-04-2017
    • ISBN139781138743502
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt453 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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