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Corporate Branding

Corporate Branding

- Purpose/People/Process

  • Format
  • Bog, paperback, brugt
  • Engelsk
  • Stand
  • Bog med noter/overstregninger
  • Leveringstid: 3-4 hverdage
    Forventet levering: 28-11-2024

Beskrivelse

Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. Illustrations (nogle i farver)

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Detaljer
Sælgerinfo
  • Sælger ID94254

Machine Name: SAXO082