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Corporate Brand Design

- Developing and Managing Brand Identity

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

* Fills a gap in the current Business and Management literature by addressing the relationship between a brand's visual identity and their stakeholders. * Combines a literature-based and theoretical approach with real life case studies from a broad range of industries. * Covers the full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.

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Detaljer
  • SprogEngelsk
  • Sidetal288
  • Udgivelsesdato30-09-2021
  • ISBN139780367514990
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatHardback
Størrelse og vægt
  • Vægt453 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    17,4 cm
    24,6 cm

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