Content Design, Second edition

Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.They explain:

what content design is,why content design is different from other types of writing,how to use data and evidence to create good content,who to involve in content creation.Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.

Chapter 1: Why content design matters

Chapter 2: The science of reading

Chapter 3: Content discovery and research

Chapter 4: User stories and job stories

Chapter 5: Journey mapping

Chapter 6: Bringing your organisation with you

Chapter 7: Designing content

Chapter 8: Writing content

Chapter 9: Pair writing

Chapter 10: Crits

Chapter 11: Finished pages