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    Consumer Research

    Consumer Research

    - Postcards From the Edge

    Forfatter: info mangler
    Bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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    Detaljer
    • SprogEngelsk
    • Sidetal424
    • Udgivelsesdato23-10-2013
    • ISBN139780415156844
    • Forlag Taylor & Francis Ltd
    • Nummer i serien429
    • FormatHardback
    Størrelse og vægt
  • Vægt861 g
  • Dybde2,7 cm
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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