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Competitive Strategies

- Managing the Present, Imagining the Future

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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Detaljer
  • SprogEngelsk
  • Sidetal272
  • Udgivelsesdato30-11-2012
  • ISBN139780230301641
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
15,2 cm
22,9 cm

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