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Competitive Marketing (RLE Marketing)

- A Strategic Approach

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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Detaljer
  • SprogEngelsk
  • Sidetal766
  • Udgivelsesdato23-10-2013
  • ISBN139781138971387
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt453 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    18,9 cm
    24,6 cm

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