Common Sense

"Common Sense Is Not Common Anymore" delves into the declining use of practical, experience-based decision-making in today's complex business landscape. In a world dominated by data overload, theoretical models, and overcomplicated strategies, this book makes the case for reintroducing common sense as a vital tool for leadership and organizational success.

Filled with real-world case studies, practical examples, and actionable advice, the book shows how common sense-once the bedrock of business-is now a competitive advantage in driving efficiency, empowering employees, and delivering value to customers. It challenges leaders to simplify their approaches, cut through unnecessary complexity, and focus on what truly matters. Whether you're an entrepreneur, executive, or professional, this book offers the tools to rethink how you approach decision-making, innovation, and long-term strategy by returning to the fundamentals of clear thinking and practical judgment.