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Section A1: Targeting and segmenting the market Section A2: 4Ps of the marketing mix Section A3: Factors influencing the choice of marketing method Section A4: Trust, reputation and loyalty Section B1: Financial documents Section B2: Payment methods Section B3: Revenue and costs Section B4: Financial statements Section B5: Profitability and liquidity Section C1: Budgeting Section C2: Cash flow Section C3: Suggesting improvements to cash flow problems Section C4: Break-even point and break-even analysis Section C5: Sources of business finance