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This is not one of those from-my-mothers-basement-to-billionaire business books. This is a book for typical small business owners about day to day small business ownership not readily found in your local bookstore or libray, until now.This book speaks with experience, anecdotes and humor to the hundreds of thousands of present and future regular small business owners in need of practical advice and encouragement. In other words, the huge majority of small business owners who are unlikely to appear on the evening news but who toil away daily because families must be housed, clothed and fed. And because theres a desire for fun and fullfilment along the way with a liveable retirement nest egg at the end.See what readers have said: I loved the conversational, story-telling style, which is often funny and so very true; The tone is one of a learned pal chatting about his experiences with you over a coffee; Its clever, concrete, funny, and fresh.