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Can't Sell Won't Sell

- 3rd edition (3rd edition)

Bog
  • Format
  • Bog, paperback
  • Engelsk
  • 290 sider

Beskrivelse

"Can't Sell Won't Sell" is Steve Harrison’s thought-provoking perspective on advertising, politics and culture and why adland has stopped selling and started saving the world.

 

The world of advertising has changed. The ambition is not longer to sell, but to save the world. This is one of the key insights that Steve Harrison unfolds in "Can't Sell Won't Sell". But who are those activists and careerists behind this movement, and will advertising ever return to its commercial purpose?

 

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Detaljer
  • SprogEngelsk
  • Sidetal290
  • Udgivelsesdato16-07-2021
  • ISBN139780957151529
  • Forlag Adworld Press
  • FormatPaperback
  • Udgave3rd edition
Størrelse og vægt
  • Vægt352 g
  • Dybde1,7 cm
  • coffee cup img
    10 cm
    book img
    12,7 cm
    20,3 cm

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