Business: The Key Concepts

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable

* considers new developments in business, notably eBusiness and contemporary business ethics

* covers established subjects, taking an international and strategic perspective that balances theory and practice

* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you''re already in business and could do with a handy reference guide, or you''re a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.