Business Orientations

THE ULTIMATE BUSINESS THEORY that reveals so far unknown business foundations. It shows that in business there are only 4 basic possibilities (and their derived combinations) to create or satisfy customer´s needs. In the book the 4 Business Orientations are characterized and compared from various perspectives like market and competition diagrams, pricing freedom, way of customers' payment etc. The 4 Business Orientations are then used to explain the major shifts in the economic history of the western society and in some business sectors. One chapter describes how the knowledge of 4 Business Orientations may help managers to take right decisions. The 4 Business Orientations are also pictured to be in analogy with other "quartets" like 4 forms of money, 4 planetary economic zones etc. Last chapter deals with the manifestations of the 4 Perception Spheres (the underlying concept of 4 Business Orientations) in non-business fields of man's life: legal and political systems, religions, psychology and others.