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Beskrivelse
Business Ethics is intended for business practitioners and students of business at all levels and is written in a lively and accessible style. It redresses the balance of buisness ethics writing which, up to now, has been weighted heavily in favour of American cases.
There are numerous references to real businesses - from multi-national chains to French restaurants, from manufacturing giants to driving schools. Ethically 'hot' topics such as the social chapter of the Maastricht Treaty, the new EC directives, entry of the countries of the former Soviet Union into the world market economy, privatization and the 'green' environment are just some of the more general issues discussed.
Companies covered in the book are: Allied Lyons, Apple Corporation, Avon, Bank of Credit and Commerce International, Barlow Clowes, Benetton, Body Shop, British Airways, British Rail, Cadbury-Schweppes, Ecology Building Society, Fiat, Gateway Foodmarkets, Grand Metropolitan, Guinness, ICI, John Lewis, Kingfisher, Ladbrokes, Lloyds Bank, Management Week, Marks & Spencer, Mirror Group Newspapers, Nestle, Polly Peck, Price Waterhouse, Scott Bader, Securicor, Traidcraft, United Biscuits, Virgin, Worldwide Fund for Nature...and many more.
Packed with excellent examples from many international companies
Written in a lively and accessible style