Business Communication

Interested in making your skills future-ready and recession-proof? Guffey/Loewy''s best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This leading text and MindTap digital resources guide you in developing the communication competencies most important for professional success in today''s hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and rAA(c)sumAA(c) writing. A signature 3-x-3 writing process, meaningful assignments and digital practice tools further equip you with the communication skills to stand out in business today.