Building Authority in the Age of the Internet

Alexander Cho dives into the world of creating authority, brand and value in a format that best captures today's social media environment. The depth of value relating to the quality of the book, and how it might translate for those looking to build an established brand or authority with the words they write, the videos they produce, and the audios they create is nothing short of exceptional, as he brings it together with a twist of practical steps, and wit. Helps contextualize the meaning of building authority via the Internet. This is his his first entry into the marketing and self-help genre, but with his unique background as a published columnist he helps capture the value of publishing via various social media channels with steps that are practical in the 21st Century for many, many years to come. If you're looking for a generic story-driven case study book that reads like a marketing pamphlet, this book is definitely not for you. This book was written for those looking for practical steps to enter the limelight and become a definitive authority over the Internet where they can generate sales and long-term value for their followers, fans and customers for many years to come.