Bugatti : How did it become the King of Sports Cars?: A Business Case Study

Bugatti is a luxury car manufacturer founded by an Italian designer Etorre Bugatti . The company is renowned worldwide for its unique design coupled by the high level of engineering incorporated in the production process. Bugatti has experienced great success over the years due to the laser sharp attention it places in the development of unique fast cars that are designed by some of the best engineers around the world. In this book we will look into the history of the company and all the up - downs that it saw. We will also look at how it got revived and came back into business after being shut down and some of the best cars that it produced. Towards the end we will enumerate various features which make Bugattis so expensive and unique.