Break the Curve

This book is designed to help anyone who wants to start their own business or anyone with a new business who wants to know how to develop and grow. It examines and defines entrepreneurship, informing the reader how to think, act and react as an entrepreneur. Organized into three sections, the book tackles: the basics of entrepreneurship; the mechanics of choosing a particular business and making it a viable enterprise; the business team and how to build the best; creating the business plan; how to recognize and understand various market entry strategies; and how to be excellent at self-management.