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Branded!

- How Retailers Engage Consumers with Social Media and Mobility

  • Format
  • Bog, hardback
  • Engelsk
  • 288 sider

Beskrivelse

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.

Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility.Demonstrates why retailers cannot 'wait and see', and must move rapidlyShows how each company's social media and mobility initiatives are based on the individual personality of the company.Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

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Detaljer
  • SprogEngelsk
  • Sidetal288
  • Udgivelsesdato02-11-2010
  • ISBN139780470768679
  • Forlag John Wiley & Sons Inc
  • FormatHardback
Størrelse og vægt
  • Vægt476 g
  • Dybde2,6 cm
  • coffee cup img
    10 cm
    book img
    16 cm
    23,9 cm

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