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Learn to Fail ForwardThe Business Game Changers shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to:Work ON the business instead of IN the businessKnow when to take calculated risksMake affordable mistakes to innovateStep away from their comfort zone Become a powerful leader and not just a boss