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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

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  • Bog, ukendt format, brugt
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  • Ukendt stand
  • Leveringstid: 1-3 hverdage
    Forventet levering: 23-10-2024

Beskrivelse

""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketin

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