Brand Building

We'll Cover: Earn Customers by Building Brand Authenticity -What is brand authenticity?-Why is it important for my business?-How can I develop my brand's authenticity?Capture Brand Character with Creative Guidelines-How are brand creative guidelines different than my brand style guide?-Why are creative guidelines for my brand important?-How do I come up with my guidelines?Unite Your Company with a Strong Brand Identity-What's a brand identity and why do I need one?-How do I develop one?-How does it affect the marketing I do?Brand Messaging That Speaks Volumes-What is brand messaging?-Why is brand messaging important to my brand or business?-How can I come up with memorable brand messaging?Brand Rehab: Recovering When Mishaps Happen-What is brand recovery?-How should I respond when a brand crisis hits?-What measures can I take to avoid a brand crisis from happening?Finding a Name That's More Than Just a Name-Why is my brand or product's name important?-How can I come up with a name that fits my brand or product?-How can I use naming to stand out in the marketplace?How Your Personal Brand Is Good for Business-How can building a personal brand help my business?-How do I start building my personal brand?-How do I optimize my website and social media profiles for personal branding?Transform Your Business by Rebranding It-What is rebranding?-How can rebranding help my business?-How do I know if I need to rebrand?Create Content Your Audience Will Want to Share-Why is it important to create content my audience will share?-How can I create content that my audience will share on social media and messaging services?-How can I plan my content strategy to promote sharing?Target, Pitch, and Win Over the Media-How can I find the right media outlets to promote my business?-What should I say to reporters to convince them to cover my product?-What's an elevator pitch?Get People Talking About Your Business with Word of Mouth Marketing-What is word of mouth marketing?-Why is word of mouth marketing important for my business?-How can I get people talking about my business