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Brand Breakout

- How Emerging Market Brands Will Go Global

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Detaljer
  • SprogEngelsk
  • Sidetal256
  • Udgivelsesdato13-06-2013
  • ISBN139781137276612
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
15,5 cm
23,5 cm

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