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- Translating Virtual World Branding into Real World Success

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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Detaljer
  • SprogEngelsk
  • Sidetal187
  • Udgivelsesdato27-02-2009
  • ISBN139780230201798
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
15,5 cm
23,5 cm

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