Brand Arrogance

Right decisions are the basis of sustainable competitive advantage for the firm. Right decisions will culminate in how the firm allocates resources, forges a business model and strategically positions itself in response to today's industry realities and in anticipation of tomorrow's industry changes. Senior decision makers must ideally make optimal, timely, and applicable decisions to maximize shareholder value and ensure firm sustainability. Brand Arrogance: The Case of Canon presents managers with a premium business case study and a guide on how to use business theory in synthesis with industry reality to make the right decisions. The book assumes that the reader will have a certain level of business experience and an understanding of business models at MBA level. The business models used in the book are demonstrated in summary format as a refresher on how and where to use the respective business models. The book mainly directed at mid to high level level industry executives can also be ideal for students or practitioners who want to gain insight into higher level business analysis methods.