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Brains Versus Capital - Entrepreneurship for Everyone

- Lean, Smart, Simple

Bog
  • Format
  • Bog, hardback
  • Engelsk
  • 216 sider

Beskrivelse

Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. G nter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, G nter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.

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Detaljer
Størrelse og vægt
  • Vægt462 g
  • Dybde1,4 cm
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,8 cm

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