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Conventional business wisdom tells you that there s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure are simply normal outcomes in the regular lifecycle of a business and that process over the long term matters far more than individual outcomes. This book shows you how to build a business that can bounce through these cycles for long-term success. If you run a business, better make it Bounce!