Booming Digital Stars : 11 Inspiring Journeys from India's Creator Economy

There are many books about becoming the CEO of a large corporation or a fast-growing start-up. But not much has been written about creating and managing a single-person brand in an emerging Creator Economy. The size of this economy is humongous, and the available opportunities immense. However, in the crowded market of creators, the chances of getting lost are higher than those of getting noticed. If you want to be part of the Creator Economy, the lessons derived from the 11 journeys of India's leading Creators, covered in this book, will help you carve your niche and build a strong brand.

Creators Covered

Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia,Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi & Niyu, Ujjwal Chaurasia



Reviews

“...I advise people to learn from these stories and do something innovative and impactful using digital technologies!”

- Anand Kumar, Founder, Super 30

“Harsh and Manish display a rare intimacy with their subjects… Their stories demystify the people we meet in newspaper headlines…”

- Dr. Sandeep Goyal, MD, Rediffusion

“…Harsh and Manish have written a gem on how to build strong personal brands…”

- Kartik Hosanagar, Professor, The Wharton School

“...Read on to discover the new India that the world will stand up and salute.”

- Dr. Radhakrishnan Pillai, Director, Chanakya International Institute of Leadership Studies and Bestselling Author

“...There is no one better than Manish, and Harsh, to give us a glimpse of the creators' world.”

- Arunabh Kumar, Founder, TVF

â—† Supported by â—†

Viraj Sheth

Co-Founder and CEO, Monk-E

Rohit Raj

Partner, BB Ki Vines

Pranav Panpalia

Founder, OpraahFx