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Let me ask you a question.Have you ever wondered why pretentiousness, jargon, bullshit and Having Notions Above Our Station are so rife in the world today? Well, there s now a recognized science that studies all of these forms of self-delusion. Welcome to the world of Bolloxology.We might not know it, but the modern world has subjected all of us to some form of Bolloxology. It s that moment when you ve paid twenty euro for fish and chips just so it can be served on a piece of slate. It s when you share yet another Inspirational Quote of the Day against your better judgement. It s when you realize you haven t understood a word That Politician has said to you on your doorstep, yet you feel strangely compelled to take a selfie with him. It s about the passion, the key learnings , the artisan chutney, the instacelebs. It s about the Pure Hames we re making of things.In Bolloxology, Colm O Regan, comedian and author of the bestselling Irish Mammies books, shows that our world is now less a planet and more a hot air balloon. Illustrated by the hilarious Twisted Doodles, Bolloxology is an indispensable guide to the deceptive cod-infested seas of twenty-first-century life.