Black Jerusalem

In 2000 three men changed the face, colour and much else of advertising in South Africa: Happy Ntshingila, the author of this book, Peter Vundla and Dimape Serenyane. They called their agency HerdBuoys, the first and still only black-owned advertising agency in the country. Six years into the new South Africa business was still white, unyielding, and prejudiced - yet HerdBuoys flourished. Luck and cunning, but mostly hard work, rapidly helped make it one of the most successful ad agencies, landing plum contracts like SAA and Coca-Cola. Already it is the stuff of legend.