Big-Buck Business

Readers take in-depth look at some of the most powerful--and lucrative--industries in the world. Each industry's key players and how they have made their vast fortunes is detailed. Covering industries as diverse as banking, beauty, entertainment, and social networking, each book explores key trends within the featured industry as well as the developments that could revolutionize its future. Pharmaceutical companies cashing in our quest for perfect health and energy companies turning fuel into fortunes, this series shows just how big business can get. - Detailed explanations of supply and demand within each industry - Profiles of biggest industry players - Vivid photographs bring each industry to life -Fascinating fact boxes offer additional stats - Sources of further information - Table of Contents, Glossary, and Index