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Behavioural Research for Marketing

- A Practitioner's Handbook

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

* Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and countries and making the book truly international. * Written by a leading practitioner in the field, with decades of practical experience.

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Detaljer
  • SprogEngelsk
  • Sidetal208
  • Udgivelsesdato23-10-2013
  • ISBN139780367771331
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt400 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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