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    Asian Brand Strategy (Revised and Updated)

    Asian Brand Strategy (Revised and Updated)

    - Building and Sustaining Strong Global Brands in Asia

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    • Bog, hardback, brugt
    • Engelsk
    • Stand
    • Ny og næsten fejlfri
    • Leveringstid: 5-7 hverdage
      Forventet levering: 15-10-2024

    Beskrivelse

    This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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    Detaljer
    • SprogEngelsk
    • Sidetal356
    • Udgivelsesdato07-07-2015
    • Forlag Palgrave-Macmillan
    • FormatHardback
    • Udgave2
    Sælgerinfo
    • Sælger ID242514
    Størrelse og vægt
  • Vægt566 g
  • Dybde2,7 cm
    • coffee cup img
    10 cm
    book img
    13,7 cm
    21,5 cm

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    Business strategy Business strategy, International business, Management & management techniques, Sales & marketing International business Management & management techniques Sales & marketing
    Machine Name: SAXO082