Appetite Factory

An all-too-familiar dystopia where public perception precedes reality and our identities are defined by what we consumeAs head of the crisis management team at a Madison Avenue PR firm, Leonard Lundell spends his days counseling executives whose reputations have been ruined by scandal. But Leonard has been managing a strange and debilitating crisis of his own thats held him captive his entire adult life: Leonard likes to eat soap, pencils, paint chipsanything with no nutritional value.For years, hes kept his compulsion hidden behind a professional veneer. But when he signs an important client, an antisocial file clerk unwittingly discovers Leonards secret and blackmails him into accommodating her own bizarre culinary indulgences.A picaresque set against the backdrop of Madison Avenues marketing machine in the months leading up to the 2008 financial crisis,The Appetite Factoryexamines the earliest days of our post-truth era, where a scandal-obsessed news cycle and social medias rise as an information platform have given birth to a culture addicted to recreational outrage and hell-bent on finding the next public figure to disgrace to keep ourselves entertained.