Anything but Lula

The aim of this research is to discuss Brazil's recent political history through the weekly magazine Veja, published by Editora Abril. The focus of the investigation is on the 1989 presidential campaign around the representations of Luiz Inácio Lula da Silva, with the aim of presenting the importance of studying the electoral fact through the periodical press; analyzing how Veja magazine reflected the electoral process and the various types of representations about the PT candidate, and understanding the Brazilian press and its historical role, seeking to delineate its ideological partisan character. Nine magazines were analyzed, taking 10 May to 24 December 1989 as a starting point, some of which were organized into tables that served as a guide for the research. Based on these methodological procedures, it was possible to obtain reflective results on perceptions of the influence of the press (Veja) in the 1989 electoral process, establishing a broad notion of the partisan nature of Veja magazine.