Anticrisis

Descubre los secretos de las empresas m?s longevas del mundo para superar la adversidad y triunfar en la incertidumbre.

Se aproxima una crisis. No importa cu?ndo leas esto. En el ?ltimo siglo hemos sufrido grandes recesiones, guerras mundiales y locales, malas decisiones pol?ticas que han derivado en conflictos en diferentes sectores, problemas con las materias primas, de abastecimiento y de distribuci?n, competencia desleal... incluso dos pandemias mundiales. A?ade las posibles crisis internas: econ?micas, de liderazgo, personal, reputaci?n o sucesi?n, y tendr?s un escenario explosivo dif?cil de superar. Pues bien, hay empresas que han superado todo esto. Algunas, incluso, sobrepasan los doscientos a?os de antig?edad. Extraer los conocimientos atesorados por las organizaciones m?s longevas del mundo, innovar con herramientas y t?cnicas adaptadas a los nuevos contextos e implementar una nueva filosof?a empresarial, es la esencia de este manual anticrisis con el que conseguir?s preparar tu organizaci?n para afrontar cualquier adversidad econ?mica, de liderazgo o de reputaci?n. ENGLISH DESCRIPTION Explore the secrets of the oldest companies in the world to overcome adversity and succeed in the face of uncertainty.



A crisis is coming. It doesn't matter when you are reading this. In the last century we have suffered major recessions, world and local wars, lousy political decisions that have brought conflicts in different sectors, problems with commodities, with supplying and distribution, unlawful competition... even two world pandemics. Add up the possible internal crises: financial, of leadership, personal, of reputation, or succession, and you will have an explosive setting, hard to live through. Well, there are a few enterprises that have overcome all of this. Some have even lasted for over two-hundred years. Extracting the treasured knowledge of the oldest organizations in the world, innovating with tools and techniques adapted to new contexts, and implementing a new corporate philosophy is the essence of this anti-crisis manual with which you will prepare your company to face any financial, leadership, or reputational setback.