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American Advertising in Poland

- A Study of Cultural Interactions Since 1990

  • Format
  • Bog, paperback
  • Engelsk
  • 244 sider

Beskrivelse

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

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Detaljer
  • SprogEngelsk
  • Sidetal244
  • Udgivelsesdato29-12-2008
  • ISBN139780786437979
  • Forlag Mcfarland & Co Inc
  • Målgruppe18+ år
  • FormatPaperback
Størrelse og vægt
  • Vægt286 g
  • Dybde1,2 cm
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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