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Alien Thinking

- How to Bring Your Breakthrough Ideas to Life

  • Format
  • Bog, paperback
  • Engelsk
  • 304 sider

Beskrivelse

How do you come up with ideas that change the world?

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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.

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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

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Detaljer
  • SprogEngelsk
  • Sidetal304
  • Udgivelsesdato18-03-2021
  • ISBN139780241481981
  • Forlag Penguin Business
  • FormatPaperback
Størrelse og vægt
  • Vægt370 g
  • Dybde2,3 cm
  • coffee cup img
    10 cm
    book img
    15,4 cm
    23,4 cm

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