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Advertising

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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Detaljer
  • SprogEngelsk
  • Sidetal336
  • Udgivelsesdato23-10-2013
  • ISBN139780415251266
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt620 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    13,8 cm
    21,6 cm

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