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    Advertising Campaign Design

    Advertising Campaign Design

    - Just the Essentials

    Af
    Bog E-bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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    Detaljer
    • SprogEngelsk
    • Sidetal256
    • Udgivelsesdato15-08-2011
    • ISBN139780765625533
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt362 g
    • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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