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Advertising Campaign Design

- Just the Essentials

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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Detaljer
  • SprogEngelsk
  • Sidetal247
  • Udgivelsesdato23-10-2013
  • ISBN139780765625533
  • Forlag Taylor & Francis Ltd
  • FormatPaperback
Størrelse og vægt
  • Vægt362 g
  • Dybde1,5 cm
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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