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Advertising as Communication

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Detaljer
  • SprogEngelsk
  • Sidetal248
  • Udgivelsesdato18-11-1982
  • ISBN139780415027816
  • Forlag Routledge
  • FormatPaperback
Størrelse og vægt
  • Vægt290 g
  • coffee cup img
    10 cm
    book img
    13,8 cm
    21,6 cm

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