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Advances in Advertising Research XIV

- Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

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Engelsk

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European Advertising Academy

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Beskrivelse

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

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Detaljer

SprogEngelsk
Udgivelsesdato01-08-2024
ISBN139783658447137
Forlag Springer Fachmedien Wiesbaden
FormatePub

Advances in Advertising Research XIV

- Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

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