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Advances in Advertising Research (Vol. XII)

- Communicating, Designing and Consuming Authenticity and Narrative

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Engelsk

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European Advertising Academy

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Beskrivelse

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

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Detaljer

SprogEngelsk
Udgivelsesdato10-04-2023
ISBN139783658404291
Forlag Springer Fachmedien Wiesbaden
FormatePub

Advances in Advertising Research (Vol. XII)

- Communicating, Designing and Consuming Authenticity and Narrative

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