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Advances in Advertising Research (Vol. IV)

- The Changing Roles of Advertising (Vol. IV)

Forfatter: info mangler
Bog
  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

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Detaljer
  • SprogEngelsk
  • Sidetal407
  • Udgivelsesdato12-06-2013
  • ISBN139783658023645
  • Forlag Springer Gabler
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
14,8 cm
21 cm

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