Adapt or Die

The financial advisory profession is facing serious headwinds. Online platforms offer stiff, well-financed competition. Disclosure rules are increasingly complex. Fees and commissions are shrinking while office expenses and marketing costs are rising. Boomers are aging and drawing down on their wealth while the next generation is snubbing human advisors in favor of digital ones. How can you not just survive but thrive in the face of all these challenges? Robert Sofia, a leading authority on the financial advice industry, lays out a path to phenomenal success for advisors willing to step into the future. This book may be the single most important guide available to show you what you can do, what you must do...and what you must stop doing immediately if you want your practice to withstand the test of time. Change is coming. Are you ready?