AD AGENCY WARS : Winning Is Everything

The stories in this book are based loosely on real experiences - and then fictionalized to protect both the innocent and guilty. They cover a variety of situations between agency and client as well as the perennial theft of clients between agencies.

The relationship between clients and ad-agencies is tenuous at best. Often it seems more like servitude but occasionally the two opposing sides work in harmony - until they don't. Some of my fondest memories are working with clients who truly understand the importance of advertising and appreciate what an ad-agency contributes. The other side of that coin is relationships where clients insist on telling the agency what to do and how to do it.

Hopefully you'll find these fictional accounts interesting and entertaining. They all are based on a kernel of truth. Anyone who has ever worked in the ad-agency business - whether at the local or national level - will recognize the loosely knit fabric between client and agency as well as the 'live or die' quest for new business.

A career in the advertising agency business might not be a wise choice for timid souls or those who seek a passive existence. But for those brave, egotistical spirits with a warrior's attitude who seek excitement and daily chaos the ad-agency life is a great battlefield.

After over four decades of winning and losing in the agency business I can definitely agree with what ad great Jerry Della Famine said:

"I honestly believe that advertising is the most fun you can have with your clothes on."

Jerry Della Famine